Sept. 12, 2016 — SKINEEZ Skincarewear® has added a new offering to their already popular fashion line — VITAWEAR® Compression Socks – infused with skincare ingredients for hydration and moisturization debuting on QVC Monday, September 12th at 7:00 AM on the Morning Q LIVE Style Edition. VITAWEAR® is skincare therapy for your feet with the added benefit of compression and comfort. The VITAWEAR® Compression Socks are being sold in prestige retailers, medical practices and now launching on QVC, The global compression therapy market was valued at $2.4 billion in 2014 and it is forecasted to reach $3.96 billion by 2022 according to a new report by Grand View Research Inc. Primarily the increasing population of both elderly and diabetics who show a high incidence of venous diseases drives the medical compression industry. The United States remains the largest market for compression therapy and in 2012 accounted for 49% of global market revenue.
SKINEEZ® Skincarewear® and VITAWEAR’s® founder, Michelle Moran, is a pioneer in the athleisure movement and now the medical compression industry with a clear mission to provide greater consumer value by infusing her garments with elements that help repair the skin, including Shea Butter, Retinol, Rose Hip Oil, Apricot Kernel Oil and Vitamin E. “I am beyond thrilled to provide a quality product line of medical grade clothing items that offer unique skincare benefits to the wearer – especially to the consumers in most need – the medical market,” Moran states. “I’m also grateful that our VITAWEAR® compression socks are the first hydration fabric garments that are reimbursable by Medicare and Medicaid – making it more accessible to people who can benefit from the healing properties of these socks and may not be able to afford them on their own,” she continued. Compression socks are not just for compression but also for the benefits of hydration and moisturization especially with the winter months right around the corner.
SKINEEZ® Skincarewear® and VITAWEAR®’s pinnacle market differentiation is its patented fabric replenishment system, allowing the wearer to extend the benefits in their garment indefinitely. Fabrics are pretreated with more skin care than a jar of cream during the manufacturing process. The time-released microcapsules are activated and released in the clothing by the friction of the body and the body’s natural heat. With additional compression points woven into the textile structure, SKINEEZ® garments provide support, smoothing and contouring favored in the apparel industry and among consumers.
The two entities recently announced the results of a study to look into the effects of their wearable’s on participant’s skin condition and comfort. In a four-week study conducted by the CORE Institute and International Research Services, Inc. (IRSI), there was an average of 19% improvement in skin firmness after wearing SKINEEZ® Skincarewear® and VITAWEAR®. In just one hour, 78% of the female participants noted smoother and softer skin.
All of the items are machine washable and can be easily re-infused with SKINEEZ® and VITAWEAR® fabric spray after 10 washings.
Thoughtfully designed for all body shapes and sizes, the garments offer a comfortable and pampering way to care for and revitalize skin without discomfort caused by other compression garments currently on the market. Both the SKINEEZ® and VITAWEAR® Collections can be worn daily under clothing, to the gym, as well as to sleep. All of the items are machine washable and can be easily re-infused with SKINEEZ® and VITAWEAR® fabric spray after 10 washings. Among the retailers already offering the lines are CVS Pharmacy, Target Corp and now, QVC.
About The SKINEEZ® and VITAWEAR® Collection
The SKINEEZ® and VITAWEAR® Collections are certified woman owned businesses, awarded by the Women’s Business Enterprise National Council (WBENC). Both SKINEEZ® and VITAWEAR® organizations are divisions of Clothes for a Cause®, founded in 1996, dedicated to non-profit and charitable organizations promoting social good. Other collections under the Clothes for a Cause® brand include the Heroes Collection™ (raising funds for children’s causes), the Pink Ribbon Collection™ (raising funds for women’s breast health and education), and the Red Dress Collection™ (raising funds for women’s heart health).